Azadenk means "let's free them" 
in Armenian

Our mission is two-fold
Our apparel aims to infuse our heritage into the mainstream to spread awareness about Armenian culture.

The goal is to regularly donate, not just in times of crisis, and work towards the long-term advancement of Armenians worldwide.
How it started
We launched in October 2020 to raise money for the indigenous Armenian people of Artsakh. In only 3 days, we sold out of our first collection, and after restocking 3 times within two months, we were able to donate $6,504 to Armenia Fund.
Premium Quality Only
Our designs are inspired by the motifs found on Armenian cross-stones, also known as Khachkars.  We carefully pick high-quality garments and recreate the texture of stone carvings through puff print graphics.
Limited Edition
We release a new collection every month, with a limited supply to make every item feel unique. This also pushes us to constantly reinvent ourselves creatively. You can get access each new collection 24 hours before everyone else by signing up (email only, no credit card needed).
With Purpose
10% of all revenue is donated towards humanitarian aid for the people of Artsakh and Armenia and the advancement of Armenians worldwide. For each collection, we partner with a set of non-profit organizations and let you pick which one you'd like us to donate to.
Azadenk is my way of taking Armenian culture into the mainstream. I recently wrote a piece about it in Armenian Weekly if you're interested!
Sirov (with love),


Vince
Follow our progress on
@azadenk.cloth
Armenian apparel with khachkar printed detail and stone colorsPuff print Khachkar detail on sand sweaterPuff print khachkar rosette on back of heavy pink hoodie
Our Partners

We let you choose who we donate to

Kooyrigs
Founded in 
2018
 - 
Instagram
 - 
Website
Dedicated to promoting education & providing resources to Armenian women around the world.
Pink Armenia
Founded in 
1998
 - 
Instagram
 - 
Website
LGBT organization focusing on Human Rights protection in the US and Armenia
Children of Armenia Fund
Founded in 
2004
 - 
Instagram
 - 
Website
Providing resources to children to advance rural communities in Armenia through innovation
Armenian Wounded Heroes Fund
Founded in 
2012
 - 
Instagram
 - 
Website
Dedicated to supporting and empowering Armenian wounded soldiers